Forget wet hair, apply shampoo, rinse and repeat. New Advanced Haircare from L’Oréal Paris is trying to convince US women to care for their hair the same way they care for their skin. That’s because so many women put their locks through the wringer, with styling wands, straightening rods and other hair-raising devices and chemical treatments. L’Oréal is trying to change their habits to focus on the caring aspect of hair care. That’s what consumers in other parts of the wor...